Light Up Nature Into Art (LUNA)

Business case, Yarra Ranges Tourism, Enabling Tourism Fund (2021-22), VIC, 2023

Project description

The Light-Up Nature into Art (LUNA) project provides an opportunity to develop a new and exciting night-time tourism experience within the Yarra Valley and Dandenong Ranges (YV&DR) Tourism region. This new series of events will assist in the dispersal of daytrip visitors to off-peak and overnight visitation, generate additional length of stay and higher visitor expenditure, and upgrade and activate important community assets.

LUNA is designed to bridge the product and experiential space between tourism, nature, art, food, and wine. LUNA is different. It prioritises First Nations led curatorial principles, environmental and sustainable practices immersed in nature, and local creative engagement.

In April 2023 Little Projector Company undertook site feasibility testing, with test projections utilising imagery by Wurundjeri artist Coree Thorpe, LPC and the Lanternist.

Watch the 90 second concept video to the right.

Credits

Creative consultant- Lee Ramseyer Bache

Consultant - Urban Enterprise

LUNA concept video